It was 1994. In the center of Seregno, Studio della Moda came into existence, a small clothing workshop with only about 40 square meters of space, its shelves loaded with fine fabrics.  Space was limited, but the dream was ambitious: to create collections for the most famous brands, to become a landmark in the women’s ready to wear fashion sector in Italy.

Working behind the scenes of the most prestigious Milanese prêt-à-porter fashion shows, Teodora, a cutter and pattern maker, built a network of contacts with stylists and haute couture houses, and began to specialize in the development and production of collections. Before long, the company expanded: in 2001, Studio della Moda moved to a workshop with 100 square meters of space, harnessing the talents of its valuable in-house staff, including highly specialized pattern makers, cutters and seamstresses.

In 2008, having completed her Design studies at the Politecnico di Milano, Lara, Teodora’s daughter, joined the Studio della Moda team, swiftly making herself the advocate of a more modern, cutting-edge vision. Italian tailoring tradition combined with technology and innovation, harnessing all the opportunities offered by the digital world (the company makes use of advanced CAD operating systems, including Optitex).

Studio della Moda soon began to collaborate with prestigious national and international brands, affirming its own core business of design and production of women’s ready to wear clothing. The company moved to its current headquarters in via Berlino, which these days hosts a staff of over 20 employees, each of whom is specialized in the various stages of development and production of items of clothing.

The atmosphere is receptive, modern, and always ready to take on the challenges of the fashion market: its roots lie in the traditional culture, which typifies a Made in Italy product, alongside the future attentive to overseas influences and trends. The strength of Studio della Moda lies in its constant attention to its clients’ needs, the team’s ability to interpret and represent the brand at every stage of production, skillfully blending passion, experience and technology.

Fashion is style, elegance, and a study of how to dress by making use of shapes, fabrics and colors.